Quanzhou Footwear And Other Industries Create "International Business Card"

Last Thursday, Huang Jinhui, vice president of the Hongkong Trade Development Council, visited Quanzhou and signed a memorandum of economic and trade cooperation with Hong Kong.

During this period, Huang Jinhui accepted an exclusive interview with the Morning Post reporter.

He said that Hongkong TDC will use various platforms in the future to help Quanzhou shoes, clothing, stone and other special industries to create "international business cards" on the international market.

　　  产业集群的国际推广

"Our economic and trade cooperation with Quanzhou has two main aspects.

First of all, Hongkong's TDC will focus on Quanzhou's special industrial clusters and key export bases, using the exhibitions held in Hongkong and other parts of the world, and the online commerce platform of Hongkong's TDC, so as to create regional brands for Quanzhou, such as Jinjiang shoes, Shishi garments, Nanan stone and Anxi tea. Secondly, in view of the enterprises, Quanzhou will launch leading enterprises to participate in Hong Kong and Shenzhen cooperation. The TDC will provide tailored services for these enterprises, such as trade matching, brand building, enterprise financing, procurement and sales channels expansion.

Huang Jinhui said.

He told reporters that the creation of regional brands is a brand new concept for the Hongkong TDC and is also the first time that it has adopted the promotion model recently.

"Through the previous understanding of Quanzhou's private economy, we find that Quanzhou has many distinctive industrial clusters. These industrial clusters are highly well-known in China, but they may not be so famous in the international market.

It is precisely in view of this point that the Hongkong TDC hopes to use these international resources to shape these regional brands for Quanzhou. It is hoped that soon after the "Jinjiang shoes" and "Shishi garments" brands can be heard in the international market.

He said.

　　企业品牌的国际形象

Huang Jinhui visited Quanzhou and visited Shishi clothing city and XTEP (China) Limited.

In an interview with reporters, he said with deep feeling: "before, I did not know much about Quanzhou enterprises. After visiting XTEP and communicating with many enterprises, Quanzhou enterprises left a deep impression on me.

One of them makes me feel especially good, that is, the enterprises are very professional, and the level of specialization is very high.

In addition, their marketing in the domestic market is also very good, either in the sales network or in the promotion of brands.

However, I think enterprises should pay more attention to internationalization in the future.

Huang Jinhui believes that if Quanzhou enterprises want to start international brands, they can use Hongkong as a springboard to enter the vision of international buyers and consumers.

Hongkong is an international metropolis, also known as the "shopping paradise". There are millions of international travelers to Hongkong every year. And the main purpose of these tourists to Hongkong is shopping. Therefore, for enterprises, Hongkong is a good place to promote products and promote brands to consumers from all over the world.

In addition, many multinational companies have offices or branches in Hongkong, which have two functions. One is responsible for sales in Asia or China, and two for procurement.

Therefore, if manufacturing enterprises in Quanzhou are able to set up offices or branch offices in Hongkong, they will be more likely to join up with international buyers and recognize more international purchasers. Through cooperation with them, they will better penetrate the international market, and can also make use of the strength of these purchasers to set up international brands.

In addition, Hongkong TDC can also help Quanzhou enterprises in Hong Kong in terms of Commerce and trade. "

He said.

　　设计力量的国际同步

Huang Jinhui also told reporters that in R & D, Quanzhou enterprises should make good use of the resources of Hongkong design talents, which is convenient for enterprises to expand the international market.

"Quanzhou enterprises have a lot of design talents. I feel that these designers may have a better understanding of the needs of the domestic market, so the products they design are more suitable for sale in the domestic market, but exporting to other countries is not necessarily appropriate.

Designers in Hongkong have a better understanding of international market demand. If enterprises want to make breakthroughs in internationalization, they can hire more designers in Hongkong, or strengthen exchanges and cooperation with Hongkong authorities. This will help enterprises to expand the international market. "

According to the introduction, the Hongkong design center has many world-class designers, involving a lot of industries, such as shoes, clothing, jewelry, toys, etc. these designers are familiar with the latest international market trends and trends, and will have great cooperation space with Quanzhou enterprises. Hongkong trade and Development Bureau can also make a bridging bridge for Quanzhou enterprises in this regard.

　　融资发展的港泉合作

Before that, Hongkong's TDC has organized some private equity funds and venture capital institutions in Hongkong to come to Fujian to dock with Fujian enterprises.

Huang Jinhui said that in the future, it will provide more help for the financing of Quanzhou enterprises.

He said: "Hongkong is an international financial center. Before that, many Quanzhou enterprises went public in Hongkong, such as Heng, Anta, XTEP and other enterprises.

Hongkong TDC has always attached great importance to the financing of mainland enterprises, and will also make efforts to help Quanzhou enterprises finance.

On the one hand, we will invite more Quanzhou enterprises to list in Hongkong and use their resources to help them. On the other hand, there are many investment institutions in Hongkong, such as private equity funds and venture capital institutions. We can invite these investment institutions to Quanzhou to join with enterprises. "