Secret 2010 Hongkong Clothing Brand Three Domestic Marketing Strategy

After the launch of the national strategy to encourage domestic sales, many Hong Kong businessmen have attracted many domestic businesses, many of them from the clothing industry.

They think that although clothing is not a necessity, but as the national demand for clothing quality and style is high, sales potential is higher than traditional Europe and America.

In fact, the "Hongkong brand" clothing has a certain appeal in the mainland, but there are many provinces and cities in the mainland with different tastes, and through what channels of marketing they can sell, it is a university question for the Hong Kong businessmen who first set foot in the domestic market.

Many examples of domestic failure show that, without recognizing the market and investing wildly, it is often a painful lesson.

Department stores are shopping hotspots.

How to understand the Chinese clothing market?

According to the latest survey, mainland consumers buy clothes mostly for practical needs, or for seasonal changes, less impulse spending, and the first hand sewing for purchase, followed by tailoring and clothing.

Because of the large number of provinces and cities, especially the second tier cities, which are less affected by the trend of clothing outsiders, the Hong Kong Chamber of Commerce found that the hot clothing in Hongkong is not very popular in inland cities, and the turnover is not even half that of the coastal open cities.

So how much money do mainland consumers spend on clothes each year?

The survey shows that about 2780 yuan, although the mainland's economy is also affected by the financial tsunami, it is estimated that consumption will remain at the level of 2700 yuan in the coming year.

Of course, Guangzhou, Chengdu and other developed cities, as well as Shenyang, Wuhan, clothing consumption is rising.

To know how to sell goods, first of all, we need to know how buyers should buy. Shopping habits are very important for making sales strategies.

It turned out that the mainland consumers had the habit of patronizing clothing stores frequently, at least once every three months, most of them spent on weekends and long holidays. The shopping hotspots were always department stores, because the brand was centralized and convenient for comparison, and they believed that the quality of sales in department stores was guaranteed, and when problems were encountered, they were also easy to investigate.