How To Choose A Bookstore To Succeed

Recently, some players wanted to open a bookstore and asked how to choose the location of the store. Today, we are here to share with you the principles of location selection for bookstores, and we hope to help you.

The following is a brief introduction to how to choose a bookstore.

First, near the student colony.

The bookstore is located near the school, and its main consumption group is students. The motivation for students to go to the bookstore's audio store is to buy books that they like, learn tapes, and party chatting and entertainment time. Books and audio-visual products should be provided for students' needs.

Second, residential lots

The location of the bookstore is located in the residential area. It should be based on family magazines and entertainment books. Holidays and commuting hours are the main consumption periods. The consumption of books and audio-visual products related to family life here is relatively strong, and the consumption of magazines and video discs of family entertainment is generally the largest.

Third. The location at the corner.

The location of the corner is often very ideal. It is located at the intersection of two streets, and the flow of people from two streets is gathered here. There are more pedestrians. It is the stagnation point of the stream of people and can produce the "corner effect". Corner positions can increase the area of window display for books and audio-visual products.

Fourth, located at the fork road junction

The bookstore is located in the Trident road. The shop is eye-catching. It is considered to be the ideal location for the bookstore. In this advantageous position, the bookstore should pay attention to its strengths. It should be carefully designed in the front entrance decoration, shop signboards, advertising signs, display windows, etc., to catch the customers' consumption psychology and attract the passers-by to the bookstore.

Three is not suitable for bookstore location.

1, should not choose the fast lane side.

Due to the requirement of fast opening, there are generally isolated facilities on the freeway, which can not be crossed by both sides, and there are fewer parking facilities along the highway. Therefore, although there are unilateral fixed and mobile customer groups beside the highway, it is not suitable for new books to occupy the location of audio-visual shops.

2, should not be in the vicinity of a small number of residents or slow growth and commercial outlets have basically matched area.

Such a region lacks floating population, and its total consumption will be limited. It will not increase due to the newly opened bookstore, and is not suitable for the new store location of the bookstore.
3, should not be located in the road and shop floor height difference.

When the level of the road is different from that of the bookstore, the location of the bookstore is not ideal. This location is not conducive to attracting customers into the shop, and the width of staircases, stairs and doors is also limited.

In short, it is not appropriate to open shops where people are not popular, traffic is not smooth, access is inconvenient, and vision is not good.