XTEP Brand Shoes Will Increase By 23% In The Fourth Quarter.
XTEP
Last month, Xiamen International Holding Co., Ltd. completed the XTEP brand's fourth quarter ordering conference in 2010. The number of distributors and franchisees was over 4000. The number of orders increased by 25% year-on-year.
Among them, the order amount of clothing products increased by 26% year-on-year, while footwear performance increased by 23% year-on-year. The number of two products recorded double-digit growth, and the average selling price per unit number increased.
In the major product lines, the Group continues to focus on running shoes series.
In the fourth quarter of the order meeting, the sum of orders for this series of products recorded a sizeable increase, an annual increase of 43%, an increase of 30% and an average price increase of 10%.
In addition to the inherent products,
XTEP
Brand design always leads the trend and brings different sports experience to consumers.
Following the announcement this year that it became the first Chinese sports brand to be the clothing sponsor of the Premier League's Bermingham football club for 2010-2015 years, the group will launch the "XTEP Bermingham" product series in the first quarter of 2011, so that fans of the Premiership both at home and abroad can jointly reflect the fashion dynamics on the stadium.
The Bermingham team will tour in Hongkong, Beijing and Shenyang in July this year, when the whole country will stir up this, and Chinese fans will feel the fever of football.
XTEP
Mr. Ding Shuibo, chairman and chief executive officer, said: "in recent years, China's sports events continue to be promoted, and the continuous promotion of sports and lifestyle has prompted the group's year-round orders to grow well.
XTEP has always been running as our core business.
In recent years, we have continued to support the development of running events by sponsoring many national and world-class running events, including the Xiamen International Marathon, the Tibet semi marathon, the Xi'an City Wall Marathon and the 2010-2012 year IAAF Diamond League partner and the only designated sports sponsor.
In the future, we will introduce more different running shoes series and products to enhance XTEP's professional running brand image and promote the spirit of "running and XTEP" to the whole world.
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