Shishi Brand Clothing Focuses On Training High-Quality "Professional Store Manager"

The "shop training base" of a well-known Chinese trademark enterprise in Shishi is being built in the near future. The "12th Five-Year plan" compiled by the enterprise is planned to develop from the current more than 2000 sales terminals to 20000, and the training of high-quality "professional store" team is the key element for the completion of the "12th Five-Year" planning objective.

The chairman of Shishi, a brand enterprise, asked the store manager of his flagship store to choose "two choices" in the fixed wage system and the performance salary system. As a result, the manager considered the fixed salary of 1500 yuan in a conservative way. But if the salary is paid according to the performance, the manager's income may be several times that of 1500 yuan.

Shishi has developed shoes and clothing industry, and the franchised store is an important form of famous brand products to the market terminal. Shishi has many brands, good product quality, huge capacity, and a large number of terminal stores, but the performance of most of the terminal stores is not satisfactory. The largest number of bottle neck cards in the qualified "professional store" can not meet the needs of the expansion of the Shishi enterprise terminal market.

According to the calculation by the parties concerned, there are 4000 independent retail outlets in the country, and at least 200 stores are in a precarious situation.

According to industry sources, in the expansion of the domestic market in Quanzhou's shoe and clothing enterprises, the number of shopkeeper's gap is as large as 200 thousand. Only the stone lions need 50 thousand professional shop managers.

Shishi many brand enterprises because of the adverse expansion of the terminal market, resulting in the production capacity has not been effectively played, quarterly and annual inventory is too large, swallowing a lot of capital and production resources, and spawned a large "jumping goods" market.

Shishi one clothing entrepreneur has just visited the Jiangsu and Zhejiang provinces, where the brand clothing enterprises quickly copied the stores in the national market. The factory invested and selected prospective store managers to send intensive training to become a professional store manager, giving about 50% of the options, and rapidly pulling the terminal sales performance. The result is excellent.

The terminal sales store is the "nerve end" of the stone lion brand enterprise leading to the final consumer, Marx once said that the commodity sale is the last "thrilling leap", the "last kilometre" sprint of the stone lion's many brand products is the most critical. Otherwise, the enterprise's reproduction process is difficult to follow, and the construction of a large number of high quality professional shop chief is the basic guarantee for the high quality stone lion brand products to improve the market share.