Britain'S Largest Women'S Clothing Chain Retail Companies Will Enter The Chinese Market.

　　 Britain The largest fashion and clothing chain retail companies Arcadia Group Ltd billionaire Philip Green (PhilipGreen) interviewed in Bloomberg Television in London, said the company plans to enter emerging markets and will be in China. Brazil Dozens of branches are set up to promote growth.

Philip, Green, 58, said in an interview: "we hope to enter the Chinese market next year." He said: "we have been in Hongkong for quite a long time, which will provide convenience for entering the mainland market." It is understood that last week, the group has just signed the agreement to enter the Brazil market.

Philip Green said the company is also planning to enter the US and Canadian markets and is still in the process of preparation. He said the company plans to open four to five stores in New York, Los Angeles, Miami, Chicago and other cities. Last year, Arcadia GroupLtd group opened its first branch in North America in Manhattan.

Philip Green said: "if you want to build an international brand, you have to set up branches in many countries."

Arcadia Group, founded in 195, is currently the largest in Britain. Clothing retailer 。 Since Sir Montague founded the first men's wear shop specializing in Burton brand in 1952, it has purchased and annexed more than ten different brand clothing enterprises. Through the brand expansion in the clothing industry, the company has established more than 2000 regular chain stores in the UK, and has set up more than 200 franchise stores worldwide. The expansion policy of ArcadiaGroup has distinct pertinence. The clothing market is further divided according to factors such as gender, age and body shape, and different brand marketing strategies are implemented for different consumer groups.