In August, The Scale Of Internet Advertising Dropped By 18.6%.
September 26th, according to data released by Analysys International, brand of clothing and apparel industry in August 2010
online advertising
The scale of the delivery dropped by 18.63%.
Vancl, Guangzhou dream bazaar (Moonbasa) and Beijing nine Masa (Masson) continue to rank in the top three position.
According to the data of Analysys,
vancl
The amount of advertising in August reached 299 million yuan, a decrease of 9.99%, Guangzhou.
Moonbasa
Advertising was 121 million yuan, a decrease of 32% in the ring, and 59 million 810 thousand yuan in the advertising of nine plus products in Beijing, a decrease of 8.08% in the ring.
According to Analysys analysis, because the new clothing products in summer have basically been launched in May and June, clothing and apparel enter the holding period, the online advertising of clothing and apparel brands is not dropping.
From the perspective of subdivision advertising, the number of online advertising of other shoes and leather shoes rose by 31.5% and 73.7% respectively, while the online retail and sportswear volume that accounted for a large proportion of the market scale decreased by more than 25%.
Since August is the selling period of clothing, advertisers of clothing have reduced the amount of advertising, while shoe advertisers are promoting new products before the advent of autumn and increasing investment.
The brand advertisment of apparel and apparel industry is TOP20.
This month, Beijing Technology Co., Ltd. rose 70.5%, becoming the fourth place in the online advertising of apparel and apparel.
Anta's advertising in China has risen by 606%, mainly around the marketing strategy of "winning the KG ceremony with the medal game" for brand promotion.
Compared with the rise of advertising advertising, other clothing products advertising dropped.
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