Wedding Dress Industry: Great Potential &Nbsp; Fish Dragon Dance.

With the development of society, people's living standard is getting higher and higher. People are not only pursuing pure material pursuit as they used to be. Nowadays, people's demands are higher and higher.

Most of the photographic technology now comes out of the traditional photography studio more than ten years ago. Generally, it has undergone three stages, that is, generation, growth and development.

As fashion,

However, since entering the twenty-first Century, electronic products are becoming more and more developed, and prices are becoming cheaper and cheaper, which makes more and more studios and technicians. So the market condition of the entire studio is not optimistic, so that the fast development of the wedding dress industry also has some problems.

First, the wedding dress industry is rising day by day.

Nowadays, the traditional large-scale photo studios in the market occupy the various gold ports in the way of Direct stores and franchisees. The highest level of photographer's private Studios has sprung up in recent years. It has sprung up everywhere in every corner of Beijing, and there are a large number of them. According to incomplete statistics, there are now more than 8000, the number is amazing, and the impact on the wedding dress industry is great.

Private.

Photography studio.

A few are jobs.

Many photographers offer private studios with high price and quality guarantee.

There are more students who have just come out of the training school to call a camera. Most of the studios are based on location shooting, there are no fixed studios and necessary equipment, there are no regular employees, most of them are temporary team members, renting clothes and equipment, and the quality of service is very difficult.

along with

Although the wedding dress production has large and medium-sized enterprises, but in addition to large production base, manual customization and family workshop small businesses still account for the majority.

Because the industry does not have a threshold, renting can run factories, especially the lack of coordination and management of local governments. Many small businesses compete in disorder and maliciously, and seek to survive by stealing the design of others and using the lowest material and lowest price.

This behavior disrupts the profit point that the market should maintain, thus triggering the phenomenon of "switch shop" and "run away shop", and even the Shanghai exhibition's sanctions on Huqiu wedding dress, and the event that Huqiu wedding dresses appear at large trade fairs.

According to China textile daily, at present, there are many problems in the wedding dress market, such as brand confusion, price confusion and homogenization.

Although there are some international brands in the market, they are small in number, expensive in price and easy to copy.

China's wedding dress counterfeit products are too many, the quality is generally poor, and the brand goods are too expensive. These factors have caused confusion to the wedding dress consumers in China.