How To Win In One Exhibition

Any exhibitors expect to catch their eyeballs, but the exhibitors will focus their attention on the luxurious decoration of the big booth and exhibition, which is inevitably a mistake. Having the ability to get large booths and have the strength to make the booth five stars good, but after all, the large booth is limited, many enterprises are limited by the strength, and it is impossible to reach five stars on the hardware. If they want to stand out at the exhibition, the key is to make the details.

Similarly, there are good booths and luxurious ones. Booth decoration It can only arouse concern. In the end, it is necessary to achieve the purpose of letting participants understand products and recognized products in specific product promotion. Skillful use of details will often lead to unexpected results. For example, the design of gift links in SHUREN exhibition and the detailed operation of gift distribution.

Make use of the most active factor of "man"

Talent is the most active factor in the exhibition. Many enterprises use the CD-ROM to display products, which is worthy of saving manpower. However, this display method is poor in flexibility and can not solve many questions of participants randomly. It also makes the product promoter rely on them, and lacks good training and recommendation enthusiasm. The one to one communication of personnel solves this problem very well, and in the process of recommendation, good use of auxiliary means such as mood, body and so on, makes communication more targeted and humane.

Pay attention to every link of the demand chain.

Every link of the demand chain must be fully concerned. Because the status of participants is more complicated, there are dealers, teachers, education committee officials, audio-visual Museum procurement personnel...... In the face of such complex personnel, in the process of recommending products, they will face different concerns. Therefore, we should fully understand and study the concerns of each link in advance, and give corresponding countermeasures. Not only will the product's recommendation process be more flexible, but it can really lift the doubts and needs of all links.

Strategy compliance

Before setting a strategy, we must first assess what we can achieve under limited time and limited resources. Executive power 。 That is to say, strategy must be subordinated to execution. A luxurious booth, but the recommended level of product recommendation personnel can not match it, often will have the opposite effect. In this exhibition, there are not many such enterprises. We feel a successful exhibition. The most important thing is careful preparation and planning before and during the exhibition. It is entirely possible to use software to make up for hardware.

Several viewpoints on exhibitors

　　 Product is the leading role of the exhibition.

Many exhibitors are often busy arranging the atmosphere, setting up large booths and even inviting celebrities to help. None of this is wrong. The mistake is that if we pay too much attention to the atmosphere of the booths, even the heavyweight stars, the bustling band will often play the opposite effect. You know, the main character of the exhibition, the product, is often ignored. The success of an exhibition is the key to product display. Therefore, packing a good product in place is the key factor for the success of the exhibition. The participants are looking for products. Only a product with strong product power can really touch the participants. Especially for professional exhibitions, products are highly homogeneous, so it is very important to display the difference of products. SHUREN has made great efforts to carry out full soft packaging of products before participating in the exhibition, and introduced the templated design for the product introduction, and trained the referrals strictly in order to fully display the products. Therefore, there is a good product and a good package and professional recommendation.

Dialectical view of "dead angle" and "active angle"

The so-called "living corner" booth generally refers to those booths which are relatively large in the flow of people, or even right. Exhibition gate The booth is the only way for all exhibitors.

The "dead end" booth is the garbage location, usually in the poor floor of the exhibition, and on the same floor corner.

"Living corner" booth and "dead angle" booth are not absolute watershed for the display effect, that is to say, even the "living corner" booth may not necessarily have a good display effect.

First of all, "live corner" booth is generally occupied by powerful big enterprises, forming a positive killing. This kind of fight is not only reflected in the arrangement of the booth, the adjustment of the scene atmosphere, etc., but the details are not in place, the advantages and disadvantages are present, and it is easy to expose the defects of the enterprise.

Second, the "floating corner" booth has a large traffic volume, and the scene is hot, but it is obviously insufficient for participants to communicate with each other on one to one. Over the top booth, the basic product efficacy display is recorded through pre recorded promotional materials, such as: DM, product itself, promotional film, etc. this performance is compared with the one to one communication, less flexibility, not easy to grasp the visitors' mood.

On the contrary, though the effect of the "dead end" booth is not very good, if we solve this problem through some flexible and effective means, it is easy to let the booth become the "star booth" of its own exhibition area, resulting in the separation from the booth around it. Therefore, the key to the effect of two very different stands is human operation.

We must turn the display effect into the winning fruit of sales.

Many enterprises participate in the exhibition, they will identify the exhibition objectives as: display products, display enterprises, make friends with distributors, and ultimately achieve market expansion.

However, many enterprises are often in the process of real goal execution. The success of exhibition shows that there is only one goal, that is, to achieve market sales, and only to display the results into sales and win fruits, is the real sense of success.

It seems to be nonsense to say this. Once you seriously recall the behavior of your company after attending the exhibition, such as: collecting information, losing interest, and tracking lax interest dealers. Such practices are everywhere.

There are many things to do after the exhibition, for example, timely evaluation of the effect of exhibitors; timely sorting out the information of distributors who are interested in products during the exhibition.

Further collect the information of these distributors; evaluate and classify these dealers; further communicate with distributors who match their enterprises.

In this sense, the success of the exhibition may be just the beginning of a more comprehensive marketing campaign.