Changzhou Promotes Brand Strategy Of Textile And Clothing In Depth

"Note a trademark, create a brand, help the economy.

As a manifestation of city competitiveness and comprehensive strength, famous and famous trademarks have been increasing in our city in the past two years.

A set of data from the Municipal Bureau of industry and Commerce shows that as of now, China has 27 well-known trademarks in China, ranking the top three in the province.

Among them, there are 3 well-known trademarks in China this year and 20 famous trademarks in the province.

In addition, the whole city

In the implementation of the trademark strategy, the Municipal Industrial and commercial departments mobilize multi resources, and focus on the implementation of the trademark strategy in the dominant industries. The emphasis should be placed on the pillar industries such as machinery manufacturing, clothing and textile, electronic and chemical industries, and new industries such as new energy, new materials, energy saving and environmental protection.

In the process of brand creation, trademarks and brands have opened wider market doors for more and more enterprises and created considerable results.

Yin Fei technology is a high-tech enterprise developed by ASIC. Now it is engaged in the production of electronic musical instruments such as electric piano, electronic organ and electronic strike. It is also the largest enterprise of Medi keyboard production worldwide.

Along with the strategic step of "Ying Fei" to start its own brand and speed up enterprise upgrading, enterprises have also launched the application registration of international trademark quickly.

It is said that Ying Fei plans to apply for registration in 24 countries and 16 countries and regions in 3 years, so that the proportion of Chinese musical instruments exported to the international market reaches over 50%.

Now, Invest-holding Company, which has many well-known trademarks in China, has applied for registration of international trademarks in 6 countries, including the United States, Germany and other countries since the first China well-known trademark registration was launched in 2005.

Cultivate brand while protecting brand.

Around the well-known trademarks in China, the famous trademarks in Jiangsu and the trademark of the "five big industries" and "one nuclear eight garden" enterprises in the city, the industrial and commercial departments have set up a list of key trademarks protection, and implemented a key protection mechanism to help local famous brands fight against counterfeiting rights.

In October last year, the Municipal Industrial and commercial department jointly went to Liaoning with the "Henglin laminate flooring industrial cluster brand cultivation base" to join in the joint anti counterfeiting, seized the fake "Shengli" flooring, pressed steel templates, packing boxes, infringed the exclusive rights of trademarks, and so on. The value of the goods was more than 200 yuan.