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Puma Will Enter The &Nbsp Market In India Next Year And Plan To Increase More Than 100 New Stores.

2011/10/14 14:38:00 31

Puma Market Apparel

Global movement shoes Clothing brand Puma (PUMA) CEO said Puma plans to occupy 30% of India's sportswear retail market by 2012 and plan to add more than 100 new stores.


"We look forward to a growth rate of 40%," said Puma India managing director Rajiv Mehta. market Gaining an important market share. Our goal is to gain market share of 25% to 30% next year. India's local sportswear market is worth 30 billion rupees, with an annual growth rate of 20%. In the face of such excellent performance, Puma also plans to add 50 to 100 special stores in 2012, and the number of stores depends on whether there are reasonable locations.


Puma is one of the 4 main sports apparel brands sold in India, with 160 special shops sold in 900 large formal shops, such as Shoppers Stop, Lifestyle, Ritu Wears, Globus and Westside.


The company also plans to launch its perfume next year to the India market. Rajiv Mehta said: "we have Procter & Gamble's special production license. When to launch perfume in India depends on Procter & Gamble, but we hope the sooner the better, the best time is next year. "


Globally, Puma products are endorsed by Usai Bolt, the fastest runner in the world. Mehta said they did not plan to find spokesmen in India, but if there are excellent sports celebrities, the company is likely to consider signing him. The company currently sponsors two India England Football Super League team's clothing and supplies.

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