Traditional Clothing Enterprises Did Not Choose &Nbsp; They Had "Touches The Net".

One of the highlights of the fifteenth China clothing Expo, the first e-commerce summit in China's clothing industry was held yesterday in Yongcheng, including representatives of Yintai network, Le cool sky, Massa Marceau and other clothing business operators who have already touched the net. There are also traditional clothing brands such as Shanshan, Lining, Ordos, YOUNGOR and so on.

Ma Yunceng said, "in twenty-first Century, there is either e-commerce or business."

The battleground of clothing enterprises has extended from the "physical storefront" to the "virtual platform". This is the most profound experience of journalists after a day's meeting.

No choice of traditional clothing enterprises have "touches the net".

At the beginning of the meeting yesterday, the host first threw out a problem: here, the online shopping, and will continue online shopping, please raise your hand.

Yesterday, a total of more than 300 people attended the meeting. The reporters looked back, and most of them raised their hands.

In fact, macro data also illustrate the popularity of online shopping.

As of June this year, the scale of China's online retail market has reached 349 billion 200 million yuan, an increase of 74.6% over the same period last year.

Among them, clothing is the most widely used e-commerce industry.

It is understood that the United States from 2006, China began in 2007, sales of clothing e-commerce has been placed in the first place.

"Someone in charge of the enterprise once asked me if I want to do e-commerce.

My answer is, "do you have any other choice?"

The dialogue mentioned by the host is thoughtful and thoughtful.

The top of a traditional clothing company in Ningbo yesterday admitted that they are planning to enter the Internet market.

They learned that Ningbo's earlier e-commerce group has accounted for 20% of total sales.

"Although the touch net is a bit late, we believe that the cake in the online shopping market will become bigger and bigger."

Cao Lei, director of China Electronic Commerce Research Center, predicts that in 2011, the scale of China's apparel products online retail market will reach 170 billion yuan, an increase of over 50%. E-commerce will become one of the most growing channels for clothing sales.

"Traditional brand clothing" touting net "is no longer a new thing. From 2008 to 2010, the annual growth rate of China's online shopping market is over 85%, which is more than 4 times the growth rate of domestic social retail sales over the same period.

China apparel network CEO Chen Xuejun said that with the popularity of the Internet, Chinese garment enterprises gradually extended from "entity battlefield" to "virtual battlefield".

A big e-commerce platform can be built on N shopping malls.

Liao Bin is the CEO of Yintai network.

He came to Ningbo's costume festival 10 years ago.

"Over the past few years, we have also made some adjustments and changes, which is closely related to the traditional garment industry's march into e-commerce."