YOUNGOR Dongguan Flagship Store Opens

China

YOUNGOR "wave" to the South

YOUNGOR has been stationed in major department stores in Dongguan since 1999. At present, there are 16 counters in Dongguan department store.

After more than ten years of "test water", YOUNGOR officially "wave" to the south.

Liu Jianming, head of Guangdong YOUNGOR region, explained that "Guangdong is the commanding height of the clothing industry, with many brands and fierce competition.

YOUNGOR must compete and be a shark.

"A famous brand does not have a strong performance in the Pearl River Delta, which is not consistent with the well-known brand."

"We are very optimistic about the Dongguan market".

Finally, YOUNGOR chose Dongguan as the location of the first flagship store in the Pearl River Delta.

This flagship store is located on the first floor of Dongfeng Ying Feng home Square, with an area of 980 square meters, which is also the largest store in Dongguan.

Liu Jianming said he is very optimistic about the Dongguan market.

"There are millions of migrant workers in Dongguan, and the workers are also showing the shape of Pyramid. Our goal is to be a group in the upper middle part of Pyramid, that is, a monthly income of more than 5000 yuan."

Correspondingly, the price of YOUNGOR's products in Dongguan market also maintained a "golden mean". Liu Jianming said, for example, the price of shirts is mainly 480 yuan -1280 yuan, but in Dongguan it is 680 yuan -880 yuan, while the western-style clothes are mainly 2380 yuan -3680 yuan.

In fact, this is also one of Liu Jianming's reasons for confidence in the Dongguan market.

"YOUNGOR does not go through agents, but directly marketing, which can reduce costs and ultimately reflect the price."

In the past 5 years, the turnover of Dongguan should reach 60 million.

Liu Jianming revealed that next month, YOUNGOR will open 2 flagship stores in Shenzhen, and open 1 flagship stores in Guangzhou. At the beginning of next year, 1 flagship stores will be opened in Zhuhai, thus completing the first round of the Pearl River Delta.

YOUNGOR is determined to break away from Dongguan.

Liu Jianming said that next year, another 3 similar flagship stores will be opened in Dongguan.

In the next 5 years, such flagship stores will reach 20 in Dongguan, and the turnover in Dongguan will be 60 million yuan.