The Market Analysis Of Home Textile Industry Is &Nbsp; Production Enterprises Are The Mainstream.

According to the study, the impact of home textiles products consumption The main factors are GDP, real estate investment, urbanization and so on. Home textiles The proportion of consumption expenditure is relatively large, and the impact of GDP and real estate investment is relatively large. From the current situation in China, China's per capita GDP is close to US $4500, and is about to enter the stage of consumption upgrading.

Although China's real estate investment has been affected by regulation and control, housing sales in the US during the financial crisis have plummeted, and its home textile consumption has remained stable.

China's urbanization rate is only 47%, and the deepening of urbanization will stimulate domestic textile consumption. According to foreign experience, the proportion of household textile consumption in the United States and Japan is 40%, exceeding that of clothing as the largest consumer area. The proportion of household textile consumption in Britain and France is also stable at 35-38% level, while household textile consumption accounts for only 12%, and there is still much room for improvement. Home textile industry to improve the concentration of good leader. Referring to the growth path of brand clothing, the home textile industry will also go through three stages: intensive cultivation of core areas, deepening development of peripheral markets and steady development of the national market.

At present, China's home textile industry is still in the first stage to the second stage, and its development strategy is to seize the market to the maximum. At present, there are only more than 20 thousand home textile enterprises in China, and the output value is only 100 million or more than 50. The largest market share of the household market is not more than 2%, while the European brand's market share in Italy is as high as 16%.

Home textile industry has a relatively high gross profit margin. And high-end clothing pay attention to brand Leisure sports apparel focuses on fashion and function. Home textile products pay more attention to quality and design cycle is relatively longer. These also determine that the home textile industry has relatively high profit margins. First of all, the quality of home textile products comes from raw materials, and the supply of domestic cotton fabrics is adequate, which can be purchased on a large scale. Secondly, the design of home textile products is relatively simple, and it can achieve mass production and reduce the cost.

At present, the home textile industry is still in the stage of production and fast grabbing the market. Brand concepts and business concepts are lagging behind the clothing enterprises, and the marketing cost is relatively low.