Alton Innovating And Optimizing Products To Create Fashionable Clothes That Meet Modern Men'S Needs.

Recently, the fourteenth Jiangsu International

The festival is held in Nanjing International Expo Center.

Jiangsu aldun apparel Co., Ltd. has been in the exhibition for three years.

The clothing festival is hosted by the Jiangsu Provincial People's government, supported by the Ministry of industry and information technology, CO sponsored by the China Federation of textile industry, jointly organized by the Jiangsu economic and Information Commission and the Jiangsu Textile Industry Association.

Taking "brand and fashion" as the theme, highlighting the independent brand, highlighting fashion creativity, highlighting the level of internationalization, highlighting professional orientation, and strive to create an important professional platform for communication and cooperation, trade and exhibition at home and abroad.

The aim is to continuously promote structural adjustment and pformation and upgrading of Jiangsu's textile and garment industry, and promote Jiangsu's development from a large province of textile and garment industry to a strong province.

The costumes show that the exhibition area of alstonton has expanded significantly compared with the previous two sessions. The booth has reached 450 square meters. At the same time, the innovative theme zoning has been adopted. The space design for the purpose of costumes exhibition and customer interaction is divided into enterprise exhibition area, terminal image exhibition area, media interview area, leisure reception area, customer negotiation area, etc., which has become more and more urban leisure orientation and has enhanced the sense of leisure experience for visitors.

The exhibition hall of Alston is brisk and bright as the main tone of design. The white and gray echoes echo the stereoscopic geometry. It gives people a simple and lightness sense of flow and a simple style of fashion and leisure.

As the leader of urban casual men's wear, the exhibition of aldun

It can be said that there are a wide variety of styles and styles, which has created a trend of urban leisure in the whole exhibition area.

All along, Alton has actively pursued independent innovation, structural adjustment and resource integration, constantly innovating and optimizing products, and creating fashionable clothes that meet the needs of modern men.

At present, the domestic men's wear brands are very competitive, and people are changing fiercely from the past single practical clothing demand to fashion and style. From the perspective of consumers, Alston has positioned itself in the mass market, taking leisure, personalization, comfort and high cost performance as the direction of enterprise development, taking "self-confidence, taste and calm" as the core values of the brand, and taking "high performance price ratio" as the core competitiveness of enterprises, and is committed to creating the first brand of urban leisure men's wear. The target consumer group is the fashion seeker of the age of 25-45.

It is reported that the designer team of Alston is an experienced design elites. They constantly summarize the fashion trends at home and abroad, get inspiration from design, and pay close attention to detail and quality. The new products developed can always be popular.

In addition, the SPA mode adopted by alsdun, from brand operation, commodity planning to production and retail, is integrated by the unified operation mode of the company, which reduces the cost of the intermediate circulation link, ensures the high cost performance of the goods, and truly achieves the fashion dress that makes every man have a good value for money.

Alton has always believed that good brand positioning is the premise of brand management success, and plays a guiding role for enterprises to seize the market and expand the market.

Urban leisure

The brand positioning is determined by continuous exploration and has been tested by the market. I believe that the brand that takes root in the mass market will have a broad consumer group and will continue to develop steadily. "