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5000 Brand Starts "China Clothing Capital"

2012/11/30 18:44:00 3

ChangshuClothing CityBrand Clothing

Known as " Clothing capital of China "Changshu garment city", known as "Changshu garment city", has been awarded the title of "the ten largest garment market in China" by the National Bureau of statistics, the Ministry of Commerce and the China Federation of Commerce. At this point, Changshu Garment City won four consecutive championships in its Chinese counterparts. This is also the only clothing market that has won the honor in Jiangsu province.


Relying on Changshu clothing After 28 years of development and construction, Changshu garment city has become the largest clothing and apparel market in the country. Entering the clothing city of Changshu, just like coming to the world clothing metropolis, domestic and foreign clothing brands are gathered in one city, and hundreds of film and TV stars are speaking for the famous clothing brands here. According to incomplete statistics, there are more than 5000 brands in Changshu clothing city, including more than 1000 general agents, total distributors and exclusive stores.


Since 2003, Changshu garment city has taken the branding development path on the basis of maintaining the first volume of the total garment market in the country. With the international fashion city, small commodity market, fashion center, men's wear center, shoe industry center, shopping plaza, Tianhong clothing city, leather city, Marriott Light Textile City, a number of modern shopping malls and shopping malls have sprung up. The overall quality of Changshu garment city has taken a qualitative leap. These new markets strictly enforce the brand access system, and are managed by the national ISO9001 and ISO14001 standards. Both hardware and software have embarked on the road of brand development. Pan Yunlai, deputy secretary of the Party Working Committee of Changshu Garment City, told reporters that in the past 10 years, they have devoted their energies to casting the gold medal sign of "Changshu clothing city", enriching their connotation, making excellent quality, and comprehensively enhancing the influence of "Changshu clothing city".


No pains, no gains. Since 2007, Changshu garment city has been awarded the Chinese men's wear center, China Women's wear center, China by the China Federation of Commerce. Children's wear The center, the China footwear industry center, and so on, has become the AAAA state-level shopping tourist attraction, the Chinese leisure clothing characteristic commercial district, the Jiangsu genuine genuine goods demonstration block, the Chinese traveling professional clothing marketing base, the China key demonstration characteristic commercial circle, and the country's ten most investment potential market business circles.


The brand image and brand awareness of Changshu fashion city are getting higher and higher. Especially since 2000, the annual "China Jiangsu (Changshu) clothing and Accessories Fair" has become an important window for the exchange and display of the image. Since 2009, the "Changshu clothing City Cup" Chinese leisure wear design elite Grand Prix has lasted for four sessions, attracting many domestic and foreign design talents, and has been highly praised by industry experts. The popularity and influence of the event have been continuously improved.


In 2011, the turnover of Changshu Garment City exceeded 80 billion yuan. From January to October this year, Changshu garment city has completed the market turnover of 77 billion 341 million yuan, an increase of 28.6% over the same period, and the annual turnover of the market is expected to exceed 100 billion yuan. According to the plan, in the next 5 years, the clothing city of Changshu will further strengthen the leading role of the visible market, achieve two breakthroughs in foreign trade and e-commerce, and strive to create "China fashion creative design center", "China fashion fashion publishing center" and "shopping center in East China". By 2017, the total economic volume will exceed 200 billion yuan, and a larger, stronger and more prosperous world fashion capital will be displayed in front of the world.

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