Domestic Sports Brands Encounter Collective Fall

Yesterday, reporters visited the sports brand market of Jianghan Road, Si men's gate, Chai Jiao lake, Wanda and other business circles, and found almost every country. Sports brand They are all on sale.

" clothing 9 yuan, three yuan 99 yuan, two pairs of shoes 80 yuan. " A PEAK store at the door of the division posted information on discounts. In addition, there are 19 yuan and 39 yuan discount zones in the store.

The store manager introduced: "we have been engaged in 1 months' activities, which is the lowest discount, but the effect is not good."

PEAK official website shows that most of the goods are on sale, but online sales have not increased significantly.

Cai Wuhan, a PEAK agent in Wuhan, said that after the two quarter of this year, PEAK in the Wuhan market had closed nearly 10 stores. In addition to the weak purchasing power, the weather was changeable and large inventory was also the main reason. "Store rents are too expensive, and closing stores can reduce losses."

It is understood that there are more than 30 stores and franchisees in PEAK, and the total number of outlets has reached 1/3.

Yesterday, in Jianghan Road pedestrian street, a Lining direct shop played a promotional message of "40 percent off, two, 50 percent off", while on their opposite side there was an agent shop that launched "Lining 80 percent off" promotion information.

Seeing the agents coming in and out, the traffic is very large, while the direct stores are very cold. Xiao Wang, a guide salesman, said that they are two channels with different pricing and different activities. "In the past, it was a discount for seasonal products or special festivals. Now the new products will be directly discounted on the market."

It is understood that at present, Lining's agent in our city is only one of Jay's company, which represents 8 kinds of sports brands, such as Adidas, Nike, Lining, CONVERSE and so on. Jay's guide, a salesperson in Jianghan Road, is a company that specializes in selling low discount products all the year round. Most of the products are over season and sizes are not available. They are basically discounted every day. "The jacket is basically 60 yuan, and the shoes are about 150, or even lower."

The reporter saw that the pricing of some commodities was directly priced by the black label pen of the agent.

Lining, director of marketing department of Wuhan branch, said that there were nearly 20 outlets in the city. Compared with the dismal last year, sales volume has not improved significantly this year.

Recently, Lining's official website has sold nearly 5 items of merchandise and sold 39 yuan for some products. In addition, the official website also implemented the "discount after full reduction" activities.

Reporters found that Lining in the sale of goods 19 yuan, the average price of 29 yuan. Taobao, Tmall and Jingdong's Lining mall continue to offer discounts.

Wangjiawan I Nike Shopkeeper told reporters yesterday that Nike has three agents in Wuhan, with a recent discount of around 20 percent off, and sales are slightly better than last year. "In fact, we do not have much higher discount than domestic brands. In recent years, there are more and more customers."

One industry insider told reporters that some of the sports brands in China were too functional and old fashioned. They could no longer satisfy the needs of consumers. Foreign sports brands began to rely on channels to sink and occupy the original survival space of domestic sports brands.

The reporter looked at the "2013-2017 years sports industry development prospect and the future investment strategy forecast report" of China Research Institute, and learned that although the domestic sports brand continued to be sluggish, the international sports brand has been expanding against the trend. Adidas, Nike and other brands have been steadily rising this year.