"Fast Fashion Era" Will Become The Next Golden Age Of Garment Industry.

< p > with the domestic a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > brand crisis, especially the crisis of sports brand becoming more and more intense, more and more brands begin to rely on the concept of "fast fashion" to counter the trend and launch a new round of market competition.

It is understood that in addition to many domestic a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand learning ZARA (Theme Reading) (expand site selection information), UNIQLO and other "fast fashion" brand development "fast fashion" mode.

In recent years, Chinese sporting goods brands, which are subject to inventory pressure, have begun to pform into "fast fashion".

According to relevant media reports, Lining (expanding location information) and Hongxing Erke have made the first adjustment and began to learn "fast fashion".

And del Hui will also carry out the biggest adjustment since the establishment of the company, pforming from the traditional sporting goods brand to the "fast fashion" brand.

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Why is "fast fashion" gradually gaining the attention and recognition of the Chinese footwear industry and market? "For a long time, when people talk about fashion, they will associate with high price and limited products, and think that leading the trend and pursuing fashion are only high-end, few people's patents." P

However, the change of consumption structure and market demand in China determines that "popular fashion" has been recognized more and more.

Chairman Ding Hui said.

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< p > in today's era of rapid economic development and information technology, the mass consumer groups have no difference in fashion information and fashion pursuit, and high-end consumer groups. They are rapidly influenced by fashion.

However, in pursuit of fashion, they also demand the price of the people.

Consumption is more rational and pursues "conditional fashion".

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"P >", therefore, China's market needs a revolution to popularize fashion, return fashion to the public, and truly realize the fashion of the whole people.

This revolution does not take too long. In recent years, the development of China's popular fashion has made us see hope.

So, at this time, he put forward the call of "fashion revolution".

Ding Hui said.

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< p > industry insiders predict that after China's clothing industry has experienced the era of brand creation in the southeast coastal area, the next clothing "golden age" will surely be a "fast fashion era".

ZARA, H&M and so on are only "a href=" //www.sjfzxm.com/news/index_h.asp "fast fashion < /a" individual representatives, more "fast fashion" brand, and even no brand "fast fashion" goods will emerge like waves.

This is undoubtedly a major direction for the development of shoes and clothing brands in China.

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