Analysis Of The Prospect Of Children'S Clothing Industry In The Clothing Market In China

< p > for the clothing industry, the most direct beneficiary is obviously children's clothing industry.

According to the prospect of "China's high-end children's clothing industry market demand and investment forecast analysis report" released by the prospective industry research institute, China's children's wear market has already exceeded 150 billion yuan sales scale, with 200 million yuan and 0-14 consumer groups.

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< p > because our country's < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear market < /a > starts late, and the brand establishment time is short, overall, children's wear market is in its growth stage.

However, with the improvement of the consumption ability of residents in China, the family planning policy has only one child per family for a long time, and parents are quite willing to spend money on children.

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< p > plus now, the release of "a href=" //www.sjfzxm.com/news/index_c.asp "second child policy < /a >, it is optimistic that the huge increase of children's market will be released at the rate of 100-150 000 people per year.

The children's population base is definitely a great advantage for children's clothing market.

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< p > however, given the high level of consumption and higher inflationary pressures, a considerable proportion of households may choose not to have a second child under economic pressure.

However, we should know that China is a large population country, even if it is not a large proportion of the second child bearing population, as long as the fertility population is large, the scale of the incremental baby population is considerable.

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< p > in the face of the new profit growth point of < a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a >, all textile and garment enterprises are eager to win the first mover advantage in the low concentration high growth industry.

Semir apparel will enhance children's clothing business in the future, enhance its strategic position, expand the 0-3 year old baby product line, adjust dealer channels, and increase the 0-3 year old baby clothing retail area.

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< p > XTEP management also said in its 2013 semi annual report that it is optimistic about the huge market potential of children's clothing in China and will continue to expand the series of XTEP children, and has an independent team specializing in managing the product line.

Many sports apparel brands such as Anta and 360 degrees have also increased their children's clothing business.

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< p > up to the first half of 2013, Anta children sporting goods store has reached 811.

Even the international high-end luxury brands such as GUCCI, DIOR and so on have also set up venues in the flagship store of their flagship stores, and have arranged retail for children's wear.

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