Five Strong Relations That Must Be Controlled In Enterprise Brand Marketing Planning

After entering the era of big Internet, commercial democratic consciousness and consumer sovereignty are gradually rising, which puts forward higher challenges to the marketing of enterprises.

Marketing is no longer a business process from one end to the other, but a process of interaction between brand and target consumer group. It even requires the closer relationship between the two, thus forming a strong relationship between the brand and the target consumer group. The marketing planning agency of Beijing Li Jun century called it "life relationship".

In short, it is an organic combination of brand marketing activities and consumer social activities, and for both sides, a close and friendly relationship is established consciously.

The famous brand UNIQLO even referred to itself as "a brand that lives with customers", showing a strong relationship between the brand and the target consumer group.

In the practice of marketing planning, in order to achieve a strong relationship between the brand and the target consumer group, we propose to introduce consumers to create value together and share the bitterness and joy of success in the entrepreneurial process.

Social marketing is inseparable from social media. For entrepreneurial enterprises, we must have a clear understanding of how social media and social media operate. This is the premise for entrepreneurial enterprises to correctly use social media.

That is to say, since we need to relate to social media, we must first understand it.

We have seen that some enterprises use social media to publish activities and publish enterprise information, which can be called the relationship between brand and social media, but it is not a strong relationship.

What is the strong relationship between the brand and the social media? The Research Institute of marketing planning of Beijing Lijun century found that the strong relationship between the brand and the social media is "content relationship".

Content marketing has been launched for several years, and has entered the era of social marketing. The content marketing has been pushed to the top again because social media needs content. Content supremacy has become the key to the success or failure of social media operation.

Which brand has good content, which brand will achieve the success of social marketing.

The reason why social marketing is highly praised is that social marketing rarely wastes.

How to explain? Once the marketing cost of traditional marketing has been wasted, marketers do not know which half of them are wasted.

(the original mention is advertising, I think it is marketing costs.

Therefore, enterprises need to find a way to make effective proof, which half of their marketing investment is wasted, or no marketing investment is wasted at all.

After entering the era of big Internet, few marketing expenses are wasted or zero waste is possible.

Marketers can fully judge the effectiveness of their marketing input through big data analysis.

Big data marketing is based on the data of many platforms, based on big data technology, applied to the marketing mode of the Internet advertising industry.

Big data marketing is derived from the Internet industry, and is also playing an important role in the Internet industry.

Relying on multi platform data acquisition, and big data technology analysis and prediction ability, can make advertising more accurate and effective, to brand enterprises to bring higher return on investment.

Big data marketing refers to collecting a lot of behavioral data through the Internet. First, it helps advertisers find out the target audience, so as to predict and allocate the content, time and form of advertising, and finally complete the marketing process of advertising.

Big data marketing, with the popularity of digital living space, the total amount of information in the world is showing explosive growth.

Based on this trend, new concepts and new paradigms such as big data and cloud computing are widely emerging. They are undoubtedly leading a new wave of Internet.

Therefore, the brand must establish a strong argument relationship with big data to ensure the maximization of marketing efficiency.