Dubai Market Demand For Mid End Brand Products Is Growing.

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It has always been known for selling high-end luxury brands, but the mid end brand can not be overlooked.

Compared with the past, Dubai's mid-range brand ushered in the best development opportunities.

As the current economic growth is good, the demand for mid end brand products in Dubai market is increasing.

According to the October 14th report, in the 2009 and 2010 years, Dubai's consumer market was once in the doldrums.

But in 2012, with the revival of the local economy, the consumption expenditure of the middle class in Dubai increased.

The demand for products is booming.

With the economic growth of Dubai in recent two or three years and the increasing purchasing power of the middle class consumers, the number of mixed consumers (consumers who buy different prices and different grades of products) will increase, while more luxury brand consumers will buy low-end products, and the sales of low-end products will be better and better.

It is reported that the sales volume of some mid - end brand products increased sharply last year because of the good development trend of the market.

Some mid - end brand sales increased by 40% in 2013.

Seeing that market conditions are improving, some investment companies are very optimistic about adopting the international middle end brand of franchise mode to enter the Dubai market.

For example, Al Ghurair, headquartered in Dubai, is expanding its mid-range product portfolio, increasing brand names such as Morgandetoi and Prenatal, as well as other brands of products such as toys and cosmetics.

Landmark Group is also expanding its own mid-range product brands, such as Babyshop and Home Centre.

In the Dubai market, Landmark Group plans to open 50 new stores next year.

Start-ups is also following the trend to increase its mid end product portfolio.

In the past year and a half, many mid - end product brands have sprung up in the Dubai market.

At present, the market share of the middle end brand in Dubai market is very low, which is much lower than the average share of the market share of the global middle end brand, because the high-end luxury brand market in Dubai is too developed, which seriously squeezed the survival space of the middle end brand.

According to the international forecast, the growth rate of Dubai's mid-range brands will exceed five years.

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It is predicted that in 2014, the total value of the UAE retail market is about 121 billion, and the market share of the middle end product retail market is as high as 94%.

Although the market share of mid end brand will increase in Dubai market in the next few years, the middle end brand will still face enormous challenges of survival, because it is not easy to find the right store in Dubai market, and the suitable shop site is extremely scarce.

For the middle end brand, the biggest dilemma is undoubtedly the lack of suitable shopping centers in Dubai to provide the store needed for brand expansion.

Dubai's biggest shopping plaza, such as The Dubai Mall and Mall of the Emirates, is occupied by various luxury brands, and the brand that wants to stay is queuing up.

At present, many mid end brands have appeared at Abu Dhabi malls in Abu Dhabi.

In addition, Yas Mall will open next month, which will attract many mid end product brand dealers to come in.