Haining Electricity Supplier Battle Double 11 Has Routine

Haining, Zhejiang province currently has 1044 Tmall stores, accounting for about 1/3 of Tmall stores in Jiaxing, compared with 783 in the end of July, an increase of 261, an increase of about 33.33%. In the 2014 double 11 period, according to the preliminary statistics, the sales volume of Haining electric business enterprises increased considerably.

The first is the deepening of the physical network. According to the survey, entities in Tmall's "double 11" online shopping promotion activities show a bright eye, compared with the same period in previous years, sales have increased to varying degrees, and a number of enterprises have increased by more than 45% over the "double 11" sales in 2013. The two is the diversification of brand promotion of e-commerce. Fur and fur Haining industry Characteristics, in Tmall's related category has been in a leading position.

Many families in Haining Leather clothing The brand of e-commerce has been promoted through many ways, such as Juhuasuan brand group, pre-sale, men's wear branch and so on, reaching more than 10 million sales volume. The three is the popularization of the application of e-commerce platform.

　　 Sea city The local e-commerce platform, such as the famous leather network, has also taken advantage of the "double 11". The four is the innovation of new network marketing. Many electric business enterprises have multi-dimensional marketing through new tools such as WeChat, micro-blog and micro Amoy. The conversion rate of the mobile phone end is higher than the PC end of the computer.

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Just like the urban and rural economic structure separated by two yuan, the existing palm electric business also has a "two yuan structure" of rivers and lakes: one side is Ali, Jingdong, WeChat, Suning and other strong platform, through the power of W AP terminal and APP side, open up the re establishment of mobile e-commerce mountain. The other side is beautiful, mogujie.com, beaver and other entrepreneurial companies with the help of big data driven end consumption, low-key gnawing traditional electric business sellers and traffic.

There are two directions for the development of innovative mobile business enterprises. First, there is a need for more free market mechanisms for the platform to release greater social forces, such as giving play to the power of small entrepreneurs. Secondly, for B2C, it is necessary to adjust the value distribution of the supply chain through the power of the front-end consumers, making it more deeply and vertically, and excavating the direction that the electric giant has not yet touched, such as the direction of product public funding. Mogujie.com CEO Chen Qiru said.

Then, mobile business enterprises like BAT three giants must have time to rise. "Public comment" (Baidu) was the first to rise, because it realized the flow of cash; and "hungry", "home cooking" and so on, APP was a bit like Tencent, earning the money of "Qian Kun shift"; the third pattern, such as the Beaver (Taobao), simply did not have shops. This is an "industrial maturity axis". Meng woke up.