Gap For The First Time In Vip.Com Special Sale

The reporter was informed that the US fashion brand Gap was the first time to enter vip.com's special sale. It made three special sale for men's wear, women's wear and boys' and girls' wear for 4 days. Vip.com official website shows that the Gap brand has been officially entered. In addition to boys and girls, the children's wear is 76% off. The men's wear women's wear is 75% off. After the discount, the price is as low as 79 yuan. With winter fashion and sweater as the main category, a few hours after the opening hours, some of the hot selling styles have been sold out.

It is reported that the third quarter of 2014 Gap brand Same store sales fell 5%, Old Navy recorded only 1% growth. GAP's weakness began to appear ten years ago. In 2004, the group's sales volume was 15 billion 900 million dollars, and by 2012 its sales volume was only 15 billion 700 million dollars. Gap's dominance in the industry has been greatly affected, and the group's responsible people have left one after another.

The new CEO took aim at e-commerce after taking office, and he saw it. Online channel The explosive force of the emerging market as a breakthrough point, plans from May this year and Europe's largest Clothing Accessories Electricity supplier Zalando cooperation, in this e-commerce platform sales of its GAP, Old navy and other brands of clothing, hoping to use electricity providers to achieve rapid expansion in Europe, and now Gap online sales accounted for more than 10% of the total.

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Recently, Zalora opened its first entity store in Penang, Malaysia, to layout O2O business. Zalora says the store will run from December 15, 2014 to March 13, 2015.

The reporter understands that, like ordinary clothing stores, customers can try on clothes in the store under the Zalora line. The difference is that customers can get online advice on clothing matching and styling through the tablet computers inside the store.

In addition, when customers are ready to pay, they can scan bar codes with personal electronic devices and realize quick payment. Instead of taking the product directly, customers wait for Zalora to deliver the goods to their customers' home.

Luca Barberis, head of Zalora market in Malaysia, said the entity store opened in Penang is actually a Zalora flash store, which will be closed after a period of operation. The main purpose of the flash store is to enhance the influence of Zlaora in Penang. He believes that many customers feel uneasy when buying online for the first time, and Zalora's flash store allows customers to try on clothes and feel physical goods before placing orders.

In addition, he mentioned that Penang is the second largest market in Malaysia except for Bashang valley. Zalora is trying to build a flash store in the two or three tier cities of Malaysia, in order to let Zalora go deeper into those areas with weaker brand influence in Malaysia.

"In fact, this is not the first time we have opened a flash store. Before Zalora, we opened a flash store in Malaysia, such as new hills, Johore, Kuching, Sarawak, Asia, etc. Luca Barberis said.