The 020 Mode Is To Make People Happy And Let People Worry.

Chen Xiaoxia: 2014 5 clothing O2O case inventory

With the New Year bell ring in 2015, various market sites in 2014 are also in full swing.

The yum Research Institute will check with you later in 2014.

O2O case of the boundary, are you ready?

Jin Yujie - O2O inject new ideas into enterprises

"The electricity supplier has no new goods, the new products are all offline; the electricity providers do not sell new products, they are sold offline; the electricity supplier does not send new products, and the delivery is all offline."

This is a O2O design concept from Ordos. It was carried out in the year 2014 when Jin Yujie opened the first year of clothing O2O.

In the Internet era, in line with the idea of embracing the Internet, seeking innovation and seeking change, we launched the O2O business practice of "100 stores linkage", and ran the O2O mode that is compatible with the status quo of alloy feather Jie and can be implemented step by step.

The chairman took the lead and set up the core executive project execution team of the company. After investigation and analysis, he discussed with the external expert group again and again, and set up a series of business designs, taking full account of the larger structure of Jin Yujie's own distribution system, and put great effort in the early stage of ideological propaganda. At the same time, the supporting mechanism of interest sharing and the scene support of the information system made the first phase of the project a success.

Nine herding Wang - through the inventory integration of all channels to play O2O

In the past 2014 double 11, 9 Mu Wang sales of about 50000000, compared with last year's year-on-year over 50%, the total sales in 2015 is expected to reach 150 million.

Among them, 20% of the order is through the distributors and branch inventory, so that it is included in the sale and distribution of the entire double eleven, and because of the same price on line, the user experience has been greatly improved.

In the future, there are three directions for O2O: 1., further opening up the stock of stores; 2., achieving the overall order; 3., through the own "E mall" and other platforms, do a good job of member management services.

Enterprises believe that only through this integration of resources, business value can truly enhance, in order to truly provide consumers with more than expected services.

Seven wolves - 5 million is just the beginning, O2O has become a new growth point.

In April 18, 2014, a three day visit to the seven wolves "discovery trip" was launched. In the event, seven wolves had a total turnover of 12 thousand, with a total performance of 5 million 250 thousand, ranking first in the men's clothing industry.

If the traditional industry development model in 2013 is experiencing the test of the market downturn, then 2014 will be a year of change for the seven wolves.

Although the new mode of "full staff marketing", "O2O" and "mobile Internet" has been disseminated and discussed internally, it is crucial to step out of the first step of change. The "discovery journey" is the first battle of this change. The biggest features are: 1.. Mobile payment is used to connect scenes on line and offline. In real sense, a closed loop is formed, and more is to cultivate consumers' recognition and payment habits for Internet payment. 2., change the traditional selling thinking of shopping guide, and the new mode in the future needs new ways to support, which need to be understood and cultivated step by step.

La Natsu Bell - big warehouse and store inventory to support the electricity supplier

Although O2O has been concerned by many retail enterprises, it has been difficult to land and see the actual benefits.

La Natsu Bell in 2014 double eleven, its Tmall official flagship store uses the O2O mode of store distribution, achieves nearly 30 million sales achievement, has realized the profit.

La Natsu Bell is independent.

Inventory, with large warehouse and store inventory common support mode, the nearest distribution, not only shared the pressure of delivery, but also made eleven of the consumers get a better shopping experience.

Setting up shared interests, promoting active participation of offline stores, and enabling all participants on the O2O chain to benefit is the motive force to mobilize all links of O2O.

La Natsu Bell is not to cater to consumers according to the pure low price strategy, but from the brand perspective, to create high quality and natural flow consumers for the brand, give full play to the brand influence, and effectively control the marketing investment.

United States - good distribution and double line interaction

Mei Bang is

Recognized by O2O as a leading traditional enterprise, in 2014, the new Chongqing international store opened by the United States has realized many other brands' conceptual functions.

Equipped with "fashion matching" interactive device, customers sweep the bar code, the device gives advice on matching, first see the collocation effect before fitting, and then pay through mobile terminal. This is the display of the new terminal, which is matched with the back-end cross channel product allocation and strategic distribution.

Billion power network has made the following interpretation of the O2O strategy.

First: Group Chairman attaches great importance to the business of e-commerce.

Second: integrate Internet thinking and grasp the change of consumers.

Third: which is more important?

Fourth: under the incentive line to help promote online, do a good job in the distribution of benefits.

Fifth:

Self need constant iteration upgrade

O2O change is the dream of many traditional enterprises, but the way of change and landing have been troubling enterprises. The United States proposed the idea of "Internet tailoring", hoping to lead the whole industry to develop and bring more vitality and motivation to more enterprises.