MUJI Products Will Have Five New Changes In China In 2015.

MUJI will have 5 new moves in China in 2015.

In January 12th, MUJI held a new product conference in Shanghai. Next year, the MUJI plan will further affect your lifestyle. Clothes & Accessories New products such as food, daily necessities and so on will be introduced. Here is what the Japanese consumer goods brand will do in China this year.

NO1: the new super store, which is more than bigger than bigger of Chengdu flagship store, is about to open.

For those living in Beijing, Shanghai and Guangzhou, if you also opened in Chengdu last December. MUJI Global flagship stores, and new products that have never been listed before in China, will soon be envious of Chengdu people.

In the 10 years since MUJI entered China, the number of stores has risen from the first 1 to 128 by the end of 2014. MUJI, a staff member at Shanghai headquarters, told an interface reporter that the 4 flagship store in Chengdu is an attempt by MUJI in the Chinese market to convey to the Chinese customers the concept of "a good life".

In the flagship store of Chengdu, apart from the first introduction of China's MUJI brand "Caf&Meal", there is also the design of furniture brand "IDE". At present, it seems that the flagship store which has caused a great deal of topic has been successful, and it has also made MUJI more confident of the larger flagship store that may emerge in Beijing, Shanghai and Chengdu.

A real estate consultancy confirmed that the MUJI flagship store in Shanghai has been put on the agenda and is being selected. Perhaps soon, the legendary MUJI, the largest flagship store in the world, will land in Shanghai.

NO2:MUJI most of the food sold in China will be changed from "made in China" to "made in China".

In MUJI, snacks such as dried fruit and marshmallow, curry sauce and pasta sauce have always been popular. However, in addition to some preserved fruit products, most of the food that MUJI intends to sell in China will be supplied by local factories in China.

On the MUJI side, the ratio of "made in China" is explained in order to make breakthroughs in supply and supply. "MUJI has a very good qualification in the Chinese cooperation factory, which can ensure that the supply in China is consistent with the Japanese market." MUJI China said.

NO3: starting from size, MUJI becomes more internationalized.

The series of jeans jeans will be introduced by MUJI this year. Clothes & Accessories Products are designed to attract younger consumers. In order to make the size of clothing units more international and easy to choose from non Japanese customers, MUJI also changed the label from the centimeter logo to the foot logo for the first time, and added a large size for children's clothing to meet the needs of children in non Japanese regions.

NO4:MUJI shampoo and make-up will also be on the shelves.

MUJI will also launch a full range of hair care products and more variety of make-up products. In addition, MUJI also developed luggage bags and storage bags for travelers. These products are said to be waterproof, firm and light in texture, and they can be folded and placed without folding. According to MUJI staff, this material is also made into a never wrinkled. Dress It will be launched later. However, parachute cloth products will only be sold at MUJI TOGO, which is MUJI's special store at the airport.

NO5: some promotional activities will come one after another.

In May this year, MUJI will also plan to hold a series of celebrations in various stores in China. Although the specific activities are still in the preparatory stage and the specific information has not yet been determined, part of the promotional activities can be expected. For example, some of the hot selling products such as lock wheel suitcases will be added to the "new pricing" plan to meet the expectations of the Chinese market. The price of many products before is much higher than that of the Japanese market, while the star products aromatherapy machine (but not yet confirmed) will also be sold in a set of medium machine with two bottles of essential oil, but only 1000 sets.