Children'S Clothing Stores Are More Dependent On Location Advantages.

Miss Zhang's children's clothing shop in Shanghai has not been selected in the prosperous area, or even the place where the clothing store is concentrated. However, her 25 square meter foreign trade clothing store can achieve the sales volume of 7-8 yuan in the peak season. Because the location of the shop seems to be bad, but it is very good to look at it carefully. Miss Zhang's shop is located in a small residential street. There is a key primary school opposite the residential area. Parents are usually rich or expensive. Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams. Many children can see all kinds of clothes displayed in the shop through their windows when they are stuck in traffic, and people will buy their favorite products when they are free.

The selection of children's clothing stores is only in the three districts of the business district, community periphery and school periphery. Good neighbors can make children wear shop owners less struggling. Children's wear shop More dependent on site selection. The right choice of children's clothing shop site is the first requirement for children's clothing store to make money.

A shop with a very good business item, if it chooses the wrong store address, will affect the thriving business. How to choose the children's clothing shop? Zhang, who opens the children's clothing store in Qingdao, says: "first, we should focus on schools, kindergartens and children's courts. These are mainly the places where the sales target is concentrated. There are a large number of tourists. Many parents can stroll around the children's clothing store when they pick up and send their children to school. Though it is random, the chances of success are great. Second, there is a sense of "big money". Children's clothing stores are open around amusement parks, McDonald's and KFC.

First of all, these places are choosing. address A lot of careful market research has been done before, and by setting up shop with them, customers can be picked up by their brand effect. Secondly, parents often bring their children here for holidays, making it easy to do business. Third, children's clothing shop can be opened near the residential area, where the population is relatively concentrated, and the population density is high. In such areas, parents of children of all ages and all sectors of society have their parents. It is easier to choose which style or type of children's clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume. Sales volume No sudden rise and fall will ensure the stable and generous income of the store. "

Of course, when we choose a good location, we must also consider the cost problem. We can not choose a good shop because of the high rent. Therefore, the location of children's clothing shop must weigh the pros and cons and not blindly get together. If you can't find the right storefront in the downtown area, you can try to share the rent with others. This not only saves rent, but also operates two different industries under the same roof, complementing each other. For example, ornaments and bags can be matched with children's clothing, and mothers can buy two kinds of products that they can enjoy in a unified place.