Clothing Industry To Big Shop Mode To Experience

In March 2014, the United States will set up a store in Chongqing with a dual concept of experience and integration.

In May 2014, XTEP Asia's largest experiential shop opened in Changsha, covering an area of more than 2000 square meters, with a total of three floors.

In August 23, 2014, the exception of the new comprehensive retail space opened at the iapm shopping mall in Shanghai. Apart from the exception of women's clothing, it also joined the first exception of men's clothing store in Shanghai, the Massimo Alba from the natural brand of Italy, and coffee, green plants, reading and exhibitions, showing the comprehensive care from aesthetics to life.

At the end of 2014, the shop was opened and its business was announced.

In the fields of bar, specialty catering, cosmetics and so on, entering a more life oriented, comprehensive and diversified development period, the scope of business management is not only confined to the women's clothing industry, but has begun to enter the cosmetics industry, catering bar and other fields, thus creating a diversified development mode of the industry.

In 2014, many domestic clothing enterprises began to learn the Internet set -- "enhance user experience", buy a pair of jeans, and pform them according to their own ideas. After DIY, treat yourself to a spaghetti or tiramisu cake in the coffee snack area. This is the fun that Jasonwood, a leisure brand, wants to make consumers realize.

In addition, the integrated storefront of all kinds of products is also concentrated in the past year.

La Natsu Bell integrated store includes its LH Menswear, 7M, SP, CA, LK children's wear several brands.

Whether it is a separate recreation area in the store, or the presentation of multiple products in a shop, the most basic requirement is that the shop area is large enough. Obviously, no brand will open all the stores to a large store, all depends on the conscious direction of the business area and brand experience of the store.

In the final analysis, opening a large shop is just an attempt of clothing enterprises.

Just imagine that when many brands come out of big stores, big stores should have the contents of large stores, multi brands, and many cross boundary business combinations. If consumers want to pay for what coffee is good, the product itself is the key.

Is it to increase food, entertainment and leisure items?

What aspects of retailing can be closely integrated with electronic technology? How should we solve the problem in the new situation after so many years of homogenization? We believe that the clothing retail terminal should combine its brand culture to create the spirit of place. The reason why people choose the place of consumption is no longer the purpose consumption, but the cultural space contained in the spirit of the place.

Reducing the frequency of people going to many retail outlets, and the traditional consumption places should be the core of the Internet impact, experience and entertainment, and the core of the site is the spirit of place. The place is a kind of space on the surface, but more probably it is a touch of spirit. The spirit of place should be more reflected in the intimacy of consumers and the integration of consumers.