On The Trend Of Younger Chinese Brands Such As Women'S Wear, Younger Brother, And So On

With the change of times, many 70 after 60 women have entered 40 and 50, and family income has entered a stable period. Those who have bought movies, Nals, Ya Ying, Song Li Si, LAN Zi, Jiu Zi, Tun Nu, Finidi and so on are well-known.

40 and 50 have gradually grown old, but they are still choosing these brands. The new 40 and 50 will feel that these brands are too old. In their eyes, they are the old mothers who dress up their mother-in-law, so they will choose a brand with a little younger personality.

First of all, this is the brother, although his price is in the middle and the lower price in the women's clothing full of price bubbles, but it is the most realistic one. In the early days, amash was separated from the positioning of the middle school. At the same time, the younger brother's product had been implemented six or seven years ago.

Ya Ying products are also gradually younger.

The sub cards of the studio are also being implemented.

Adana, who pushed by Ma Tian - Na, broke the convention that the famous women's clothing company promoted the high-end vice cards, which must be the formal dress of the dress. First, let's not talk about who Adan is imitating, at least he is a young woman's fashion orientation.

Ma Fei Er Su, a few years ago, he was still a small shop, losing money every year and dying, but in the past three years, as the consumption tends to be younger, the Chinese lady has been doing the same thing. Although his performance is not stable yet, it has become a good cake.

Zhuo Ya company positioning is very clear, but there are too few innovative things, especially the six brands, which is a big test for R & D, even if the design ability is strong enough, so you will feel that he has sold a brand for several years.

The same is true. If the six brands merge into three brands, they will complement each other. Imagine what will happen to the world at the weekend?

Designer style women's clothing space is very large, but heavy flavors like Ann wells, Ji Xiang Zai and so on will be narrower and narrower, only serve a small number of small crowd, so do not shop in disorder; and pixel like this kind of environmental friendly and comfortable life brand audience will become wider and wider, and can vigorously open shop.

In addition, such as DIAMOND DAZZLE, Edition10, Coven Garden, and other brands, although there are fewer shops, but the space is very large.

Shopping malls: most of the shopping centers in the country are dominated by young fashion, while department stores have reduced to half a floor. The mature ladies and ladies are also decreasing.

The traditional maidu Shou Shu has gradually occupied 1.5 floors. The brands such as DIAMOND DAZZLE, Edition10, Coven Garden, Ma Tiannu's Adan Na, Su ran, and snidel Moussy MISS SIXTY are popular. They do not mean to do business for young people, but consumption tends to be younger.