Nike Turned The Tram Into A Ball Shoe Store. The NBA All Star Game Has Unlimited Business Opportunities.

In the last few days, NBA The all star game opened in Toronto, Canada, and attracted a lot of attention with the series of masters, slam dunk competitions and so on. In order to catch up with this sporting event and entertainment industry, Nike and Jordan launched a 4 day limited flash store in New York, Losangeles and Chicago last weekend. The theme of "SNKRS XPRESS" was in Toronto, and the local tram was converted into a Nike shoe store.

And the ones that you can buy and try on are limited to the latest ones. Shoes For example, Air Force 1 Flyknit, Air Jordan XXX, Cement IV, Kobe 11 Royalty and so on.

At the same time, New York shop also has Jason Markk shoe cleaning station - for the shoes of the die loyalty powder, this Superman balloon shoes special cleaning products from the United States may not be unfamiliar. In 2006, Gym shoes Enthusiasts Jason Markk found that there was no lotion on the market specifically for cleaning shoes, with their own understanding of shoes, and found the same brand developed by chemists together.

This activity, which lasted from last Thursday to Sunday, only accepted members who made an appointment on Nike+ APP and last year's sneakers purchased from SNKRS.

The overall style of shops in several major cities has been consistent. White marble walls and horizontal wooden bars display some classic shoes that are co operated with Supreme, Pubilc School and other brands. Like a Nike Mini shoe show, the electronic screen below each shoe, so as to understand the specific story of shoes.

The cleaning agent is extracted from coconut oil and jojoba oil. It is especially suitable for all kinds of materials commonly used in shoes, such as leather, rubber, suede and so on, and has high permeability. The cleaning effect can be achieved at the same time, and the oxidation and discoloration of the shoes will be slowed down.

At present, the major brand players keep long-term cooperation with him. When new materials appear, they will send samples to Jason Markk for testing.