Burberry Group Faces Acquisition Situation

In the face of today's sluggish economic environment and the sharp slowdown in the growth of the luxury goods industry, the luxury industry, in addition to coping with the digital impact, needs to tighten up the takeover intention of the big conglomerates or large groups that the group has been covetous with.

Recently, the Burberry group also faced this situation.

Although for an excellent brand, most of the brand DNA will be firmly privatized.

But for some brands that are already in the open market, there are far more to worry about.

Lately,

The mystery seller sold about 5% of the shares.

The industry took advantage of the low brand alarm.

The last time this happened was due to the economic downturn in 90s.

As the LSE trading shares are bound, when holding more than 3% of the

It is necessary to disclose, and the purchase of professional investment bank brokers can be raised to 5% through brokerage.

It is reported that the mysterious buyer was invested by HSBC, HSBC, an investment bank, with a total stock of 5.4%.

As a result, Burberry group is very alarmed.

Therefore, Burberry group hired investment bank Robey Warshaw and Morgan Stanley to adjust the matter, the latter is Burberry group's broker.

For this mysterious buyer to buy shares, the industry generally considered it a large group like LVMH or private equity fund.

Earlier, LVMH plundered 23.2% of the Hermes group through the way of swallowing, but the latter still concentrated the main shareholders to fight their takeover.

On Monday, Burberry shares closed at 1371 pence. Over the past year, the share price of the brand has fallen by more than 26%, and its market value has shrunk from 6 billion to 9 billion.

But for potential acquirers, this is a good opportunity to start.

However, some people believe that this is the behavior of rights protection investors. Since the new CEO took office, the Burberry group has gone from bad to worse. Although the environmental factors have restricted the development of the group, the high salary CEO has once dissatisfied investors.