Fendi Started His Own Cruise Tour With An Ancient Tricycle.

From the small shops on the streets of Rome to the fashionable brands of men's clothing, children's wear, perfume and home, Fendi has been used for 90 years.

In order to further expand the North American market, the Italy fashion brand embarked on a road trip - a retro tricycle parade showing its iconic products.

From the first released photos,

The red tricycle is very similar to the ice cream truck on the streets in summer.

When the body is opened, it displays the Fendi letter ball, the "Strap you" accessories straps in the 2016 early spring series, and the "Dotcom" bag.

According to the itinerary plan, the parade car was launched from New York in July 4th, and was exported to cities such as Toronto, Losangeles and Miami.

The stopping time of the whole route is quite ingenious, for example, the Toronto station is scheduled for the September International Film Festival; the Losangeles station coincides with the October 15th Losangeles polo match; the Miami station is no surprise at the December Basel art exhibition.

Last year, in order to celebrate the 50th anniversary entry into the Japanese market, Fendi opened a three tier guerrilla store in Ginza, covering men's and women's wear and accessories.

Huge Kalito statues at the door of the shop and Italy classic Ape tricycle.

Not long ago, guerrilla stores appeared in Hongkong round square shopping mall and Wuhan International Plaza.

And tricycles.

This reminds me of Italy designers.

The main mobile guerrilla shop Ape Malandra.

In 2003, she took a three.

The wheels are converted into red mobile shops, and the fitting rooms are constructed by curtains and hula hoops.

Guerrilla stores, targeting women and children, mainly run on streets in Milan and Florence, and occasionally appear in malmborg, a resort in Italy.

Over the past time, Fendi has appeared in guerrilla stores around the world.

You can think of it as "shooting a gun for another place", but for brands, this is a new commercial retail new weapon to test the water market, stimulate consumption and fight economic crisis.

In recent years, many new players have come in, such as Hermes and Chanel.

Wakubo Rei had to mention it.

As early as 2004, the guerrilla fighter began to decorate a bookstore in Germany and turn it into a Commedes Garcons Limited shop.

There, seasonal and off-season products are mainly sold by customers.

As a result, the sales effect has made people envy 30%~40%.

Perhaps guerrilla warfare can explain the essence of fashion more quickly.

The brand strives to catch up with the "outdated" tour, so as to maximize the pmission and sell more products.