"Made In China" Breaks The Rio Olympics, And National Brands Shine Brilliantly.

361 degree brand diversification development

361 degree as the first China of Rio Olympic Games

It has set up the brand logo, spread the brand culture, and pushed the 361 degree brand to the peak.

At the opening ceremony, Martinio Nobre, the track and field referee, took the oath of wearing 361 degree brand logo and made the 361 degree brand widely publicized all over the world.

After signing 361 degrees, it became the official supplier of Rio Olympic Games, providing 361 degree brand clothing for athletes, volunteers, technicians and torch relay operators, so as to make the brand reach the most powerful display and promote sales promotion.

According to 361 degree official, the net profit in the first half of 2016 was 273 million yuan, an increase of 1.3% over the same period last year.

In the first half of the year, online sales amounted to 166 million 400 thousand yuan, and online turnover accounted for 6.5% of the total turnover.

Overseas sales of products have more than doubled, reaching 45 million 200 thousand yuan, accounting for about 1.7% of the total turnover.

361 degrees to create quality products.

The platform not only has hot sales of clothing on the official website, but also reflects the enthusiasm of the major e-commerce platforms in China.

On the basis of the strong effect of the original clothing brand, we also developed the characteristic intelligent sports shoes, which led to a series of chain reactions and promoted the popularity of the brand.

It is understood that the 361 degree brand was promoted online and offline, but also independently developed intelligent running shoes. Through the three integration of shoes, chips and APP programs, iMate brand and brand diversification were successfully developed.

Anta's "go to break" strategy

Rio Olympic Games Anta sports stock market capitalization of over 50 billion, Anta has brought a significant brand promotion, Anta "to break" the Olympic slogan, breaking the traditional marketing mode, become a model of instant marketing.

The design of Anta sportswear is quite unique. The clothes made of recycled coke cans and plant jar fabrics are reflective, wearable and non dirty. They are novel, environment-friendly and are loved by consumers.

Under the circumstances, Anta brand leaders are sponsoring the exposure of brands through cooperation with CCTV, Tencent and Sina. Through the promotion of online and offline development, various brand promotion campaigns are planned to maximize the benefits.

In the past two years, sporting goods still have great room for development in China.

During the 2022 Olympic Winter Games, the brand sales of sports will also increase significantly. Anta brand should constantly improve its innovation and keep pace with the times.

PEAK brand has signed the 12 Olympic Committee's rights and interests in Rio Olympic Games, becoming the most popular sports brand.

Thanks to the "draw in" strategy of PEAK, international sales increased by 25% through Olympic marketing, star effect and charitable activities.

PEAK's success is inseparable from its unique design, PEAK sportswear integrated into the visual elements of color, create a new and unique sports suit.

The design of PEAK movement was designed by Chinese and foreign designers. The main colors are green, blue and white tricolor. The main logo on the clothes is PEAK, which is Trig Ralph Horn, plated as the peak.

"I know that PEAK is a brand from China. The Olympic equipment they provide is impressive and the design is very good," he said.

Bach said.

Today, PEAK clothing integrates design, development, production and sales as a whole. In response to the call of "Internet plus strategy", a good service team and advanced international philosophy create more competitive products for consumers.