Tamara Mellon The Same Brand Will Be On The Way To The British Market.

Britain

Jimmy Choo co-founder Tamara Mellon's brand name will shelve its plans to enter the UK market.

Tamara Mellon said sales in the US market showed "explosive growth", making the management team very busy. At present, she has no time to prepare for the launch of the brand in the UK market.

Tamara Mellon said earlier that it would launch a special website in the UK to sell high-end shoes of the same brand at the end of last year.

But now, from the documents submitted by the company to the Companies House of the British register company, the plan to establish a British branch in March to return to the British market has been terminated.

Tamara Mellon was editor of the British magazine Vogue in the early years. He later joined the Malaysia born shoemaking master Zhou Yangjie to create the Jimmy Choo luxury shoes brand.

In May 2011, Labelux, a luxury holding company in Germany, bought Jimmy Choo with 600 million euros, and Tamara Mellon, which owns 15% of the shares, sold 9000 million euros and left the company in November of that year.

In 2013, Tamara Mellon launched its two venture, launching its own brand with the same name.

Focus on women's clothing, shoes, handbags and accessories.

Because Tamara Mellon has a high reputation, it has gained a high degree of attention at the beginning of its brand creation and quickly raised 2400 million start-up capital.

However, the performance of the company has not improved and the demand for capital has been increasing.

In just two years, Tamara Mellon fell to the brink of bankruptcy.

At the end of 2015, Tamara Mellon Co., Ltd. filed for bankruptcy protection in Delaware, USA (see "ornate ambition": it is difficult to replicate successfully! Jimmy Choo co founder Tamara Mellon applies for bankruptcy protection with the same name brand name, and interprets Tamara Mellon brand bankruptcy reorganization plan: Silicon Valley venture capital helps to inject more Internet genes).

In January 2016, the company ended its bankruptcy protection period, and was supported by Vc firm New Enterprise Associates, and reorganized a new company, New TMB.

The new company has completed its repositioning with the short interval of bankruptcy reorganization, and formulated a new development strategy to ensure the long-term vitality of the brand.

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In addition to changes in business strategy, the company's headquarters also moved from New York to Losangeles.

At present, Tamara Mellon has opened a guerrilla store in Losangeles, which sells hot brands and a small selection of products, and offers shopping and styling services.

For more information, please pay attention to the world clothing shoe and hat net information report.