Dongping County, Tai'An, Shandong Province: "Two-Way Rush" Of Clothing And E-Commerce Stimulates New Vitality Of Industry

Walk into the 7000 square meter production base of Huyunyuan Community Garment Processing Park, Zhoucheng Street, Dongping County. In the production workshop, fabric cutting, parking space sewing, buttonhole nailing and other links operate orderly. In the logistics workshop, orders from the e-commerce platform are being packaged and shipped one by one. "We have 8 live broadcast booths all over the country, which output a large number of high-quality videos to the platform every day, and have a good professional reputation in the industry. We have also created several industry phenomenon level products for these brands in succession," said Liu Zezhu, head of Chenzhou Clothing.

The textile and clothing industry chain of Dongping County focuses on the development of the textile and clothing industry as a livelihood industry that the county party committee and the county government focus on cultivating, and takes the initiative in layout development, order expansion, employment absorption, and income increase. The development scale continues to expand, and the number of enterprises continues to increase. As a key project strongly supported by Chenzhou Garment E-commerce Logistics Project, the street organized a special shift to Qingdao headquarters to investigate the situation of enterprises and discuss cooperation matters after learning about the expansion needs of enterprises. Taking the "sleeping assets" of Huyunyuan Community Garment Processing Park as the starting point, it will release space and stimulate vitality for enterprise development. The street showed its utmost sincerity and continued to make efforts in plant leasing, assistant procedures, personnel recruitment, etc., and finally successfully introduced the project to settle in the state city.

The business model of the traditional clothing industry is to determine sales based on production, and organize production and sales after having an order, while e-commerce focuses on promoting popular products, producing new models, and capturing traffic. In recent years, Chenzhou Garments has seized the opportunity of live broadcast with goods, and has successively negotiated cooperation intentions with Yinbao, Toread, Kappa and other companies. With good reputation in the industry and long-term cooperation foundation, it has successfully won the joint production and sales rights of these brands' Diaoyin sales. It has successively opened several stores on the Diaoyin platform, successfully transformed live broadcast with goods, and the sales volume has increased 5 times year-on-year.

With the booming development of the apparel e-commerce industry, many apparel processing plants have begun to join the ranks of e-commerce live broadcast, and Chenzhou Clothing is one of the best. They explored while doing, relying on the production advantages, and began to carefully plan the product route and selling points from the design end. After the product came into the market, combined with the sales feedback of the live broadcast room, they quickly returned to production, and continued to supply the live broadcast rooms of various brands, and brought goods to people. At present, the annual shipment of Chenzhou clothing has reached more than 500000 pieces. At the same time, thanks to the strict control of production and quality control management, the proportion of goods returned and replaced is also far lower than that of the same industry. Zheng Ju, head of the head office, said, "We purchase accessories from listed companies, ranging from a button zipper to a piece of fabric."

In the next step, Dongping County will continue to stabilize enterprises and help enterprises, boost the economy as the guide, and work together in many ways to gather project, capital, talent and other element resources, strive to build a whole industry supply chain integrating clothing design, production, logistics, e-commerce sales and other functions, promote the optimization and upgrading of the industrial chain, and fully promote the quality and efficiency of the textile and clothing industry.

(Source: Mass journalist Cao Rufeng, correspondent Meng Xiao)