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China'S "Jordan Sports" Was Prosecuted By Flying Man Jordan

2012/2/24 11:13:00 20

"Flying Man" JordanJordanSports Jordan

Yesterday, Michael.

Jordan (Michael Jordan)

There will be a lot of news about the prosecution of Jordan sports.

The reason for prosecution is still not leaving "infringement", but the content is changed from trademark right to name right.


As a former NBA superstar, Michael Jordan's name is widely known, and has been called the "flying man" title by fans. However, far away from the other side of the ocean, he flew to China through a video to prosecute Jordan's sports.


On his official website, Jordan announced the news through a video.

"A Chinese sports company does business with my Chinese pliteration without my authorization."

Jordan said in the video, "I feel sad to see someone infringing on my image. I have no choice but to go to court."


In the lawsuit document, Jordan claimed that Jordan's sports used his Chinese plation name, and pointed out that since the 80s of last century, Chinese media used "Jordan" to refer to Michael Jordan.

"This name and people's love and recognition of this name are built by me."


Michael Jordan said, "you see the United States.

Jordan Brand

(Jordan Brand), you will think directly of me, Michael Jordan.

I always think my reputation means everything to me. This is what I have.

So when someone takes advantage of this, I have to stand up and protect it. "


  

Qiaodan

The trademark has obtained the trademark registration certificate.


However, on the website of the China Securities Regulatory Commission, the reporter then inquired the information related to the hero Jordan sports Limited by Share Ltd.

Announcement shows that Jordan sports Limited by Share Ltd (first) was approved in November 25, 2011.


At the same time, reporters on the website also saw the Jordan sports Limited by Share Ltd prospectus (Draft).

Among them, Jordan sports specifically referred to the elements of risk that need to be concerned: the publisher's trade name and the main product trademark "Jordan" is the same as the Chinese pliteration name "Michael Jordan" of the former professional basketball star Michael Jordan, and the name and other rights of Michael Jordan are not infringed by the issuer's trade names and registered trademarks.


In addition, the prospectus also said that "Jordan" as an ordinary foreigner's surname is not specific, and there is no one-to-one correspondence with the former professional basketball player Michael Jordan.

Moreover, the company is

Jordan Brand

The registered trademark owner of the "Jordan", "QIAODAN" character trademarks and the corresponding graphic trademarks used in sports costumes.

The company has obtained the trademark registration certificate in 131 registered trademarks in China.

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