Luxury Brands In Europe Turn To Emerging Markets

Europe's luxury goods market has been successful in emerging markets, and European brands account for 2/3 of global luxury exports. Since the European debt crisis, many industrial entities have been weak and even unable to maintain market share, while luxury goods companies have achieved great success in exports because of P.

< /p >

< p > a Paris economic college research shows that first, brand strength, such as < a href= "//www.sjfzxm.com/news/index_c.asp" > Louis Vuitton "/a", Hermes, Chanel, Gucci and so on, are all world-famous brands. Second, emerging market is the main consumer.

< /p >

< p > echo magazine wrote in October 2013 that luxury is the last romance in Europe. For a long time, many famous brands in Europe such as London, Pakistan and Milan have made the luxury market strong. In the eyes of ordinary people, the concept of brand is synonymous with all the people. Luxury luxury goods swept the mainland, especially the "a href=" //www.sjfzxm.com/news/index_c.asp "emerging market" /a "national rise, which promoted the consumption of luxury brands to European luxury brands.

< /p >

According to Ipsos data, many Europeans are disappointed with luxury goods and the European economic crisis. Consumers feel that prices are rising. The southern region is strongly affected by the financial crisis. Consumers in Spain, Italy and Portugal no longer buy luxury goods from Germany and Britain. European luxury goods have largely shifted to emerging market countries, pushing local brands and customers to start selling Arabic, Chinese and other luxury goods. The price of luxury leather has risen, and quality products have declined. Foreign tourists have become one of the sales targets, especially in Asian countries.

< /p >

< p > over the past year, the European luxury market turnover has exceeded 67%, while emerging market countries' new wealth is one of the main consumers of luxury brands, such as Louis Weedon.

< /p >

< p > Europe > a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > market faces four challenges: < /p >

< p > 1, the growth rate of luxury goods has declined, and luxury goods groups have been pushing their products to the emerging market countries.

As the consumption of luxury goods in emerging markets is growing, especially in some big European brands, the European luxury group will not hesitate to raise the price of high-end products in order to satisfy consumers' desire to buy luxury goods.

< /p >

< p > 2, the main investment and promotion power is in young people, attracting young designers, integrating brands, setting up the latest animation, online stores, social networking, customer data for the group, bringing young consumers all the likes and styles of interaction.

< /p >

< p > 3, choose the correct and proper brand strategy of innovation, train the sales team from technology and test the new solution.

< /p >

< p > 4, in the face of competition from other countries such as the United States, luxury brands first develop product localization and design diversified products for different consumers.

< /p >

< p > according to consulting company Bain, from 1995 to 2015, the global luxury market will be multiplied by 5 over 25 billion. France has about 1 billion 700 million handbags, perfume, clothing, jewelry, leather, spirits, tableware and so on. France, Italy and Switzerland are the major European luxury competitors.

Emerging market countries are one of the main export destinations.

< /p >