Take The Tour And Ride The Car, Forcing The East To Create A New Path.

Through the analysis and project analysis of nearly one year's business circle, the winning business network will explore various types of commercial projects, such as the types of projects, the volume of business, the ratio of formats, the distance and the potential of development in Qingdao, which are less than 5th anniversary.

Select the three major nine types of projects that represent Qingdao's business: "debut" and make 101 of the island city business.

Shopping Center

If we choose a project that can represent commercial real estate, shopping mall will be a big volume of commercial real estate.

The business form is changing with the consumer's concept and concept. As the department stores begin to decline, shopping centers begin to take over the functions of department stores and bring more shopping experience to consumers.

Once the shopping center has been released, it has received the attention of consumer groups and business sectors. From simple shopping to today's one-stop lifestyle center, shopping centers are carrying more and more life functions.

Thematic shopping centers, even landmark buildings or scenic spots, become the business cards and characteristics of the city.

Shopping centers, as the children of choice, have been accepted by consumers.

According to the data, from the perspective of the development of shopping centers, whether it is the first generation of community shopping centers CSC (Community Shopping Center).

Or the SCSC Super Community Shopping Center, the second generation shopping center with larger radiation range, is mainly aimed at shopping, and its spatial form is relatively simple.

To the third generation of regional shopping centers RSC (Regional Shopping Center), that is, the "MALL" shopping center, has a relatively long term development, began to increase indoor catering, entertainment and other facilities, forming a "one-stop" service.

In particular, with the influx of children's paternity and catering formats, the third generation "MALL" shopping center began to become the mainstream of family shopping.

However, even though "MALL" has improved the single space form and enriched the commercial form and shopping form, the interior closed style has been basically used.

With the development of consumption concept and the upgrading of consumption structure, people's consumption behavior and motivation change from simple shopping activities to multiple and compound experience activities. Therefore, the fourth generation shopping center, the so-called lifestyle center, arises at the historic moment, becoming the mainstream of the current shopping center construction.

Commercial real estate in Shandong has a late start, but develops rapidly.

Qingdao, as an early city of commercial real estate development in Shandong, is now showing a strange situation in four shopping centers.

On the one hand, a number of early shopping centers are still standing and slowly developing. On the other hand, the new generation of shopping centers are booming rapidly and thriving.

As a famous coastal city in Shandong, Qingdao, which is in the new line, has a broader development area and a more active business atmosphere compared with other cities in Shandong. Of course, it also has more intense commercial competition.

From the opening of the Mixc road in Hongkong in 2014, the new generation shopping center has become the mainstream of Qingdao's commercial development. In the past five years, the shopping center in Qingdao has been expanding rapidly at the rate of about ten per year.

However, the mature customers and formats of the old projects also make it difficult for the newly opened projects to be foothold. Therefore, how to seize the opportunities in the huge commercial competition is the primary event of many shopping centers in Qingdao.

Thematic, high-end, huge, commercial block...

The shopping mall of the island city has made brilliant moves to start competing in the business and win the "C" position.

The eastern movie capital is melting and creating Mao -- big brother of Gold Coast, big brother of Wen Shang business.

Opening hours: April 28, 2018

Business volume: 360 thousand party

Stationed in the brand: thousands of thousands of search, the soul of model play, antlers lane, Zhang Xiao box, Bazhen Li, MISS, Starbucks

Debut index: four stars

The current situation of opening up: 1st anniversary has been opened now, and since its opening to the end of 2018, the number of passengers in the Dongying capital has reached more than 1200, with sales exceeding 600 million yuan.

As a newly opened life, MALL has achieved good results in many projects such as Oteri J, Xincheng Wu Yue square, and Yong Wang shopping center.

The theme park, which opened in late 2018, promoted the upgrading of consumption on the west coast to a certain extent, and also attracted more consumers in the urban area.

Location: located in Binhai Road, Huangdao District, Qingdao, and film and television industry park complement each other, become a combination of tourism and business projects.

After the opening of the Qingdao Metro Line 13, the five major business circles, including the new town, Yuet Yue, the sea carnival, the city media Plaza, and the Huangdao media Plaza, converge on many customers.

The surrounding Wanda district has also become one of the main target groups.

Project analysis:

Compared with the urban area of Qingdao, the west coast of Qingdao, though known as a famous tourist area, still has obvious defects in its surrounding population.

It was not until the cross harbour tunnel was opened that the city and Huangdao were linked up with more business exchanges.

Formerly known as Qingdao Wanda Maoming, it is the first mall of Wanda's construction in Shandong. It is also the twelfth Wanda Maoming in the country.

The project includes film and Television Industrial Park and commercial Mao.

In 2018, Qingdao Wanda Mau was one of Wanda's cultural tourism projects. It was bought by Rong CHUANG Group. Qingdao Wanda Maoming also renamed the Oriental film capital Chong Chong Mao, and opened at the end of April.

In December 2018, the opening and opening of the indoor and outdoor theme block of the Hong Chuang Mao indoor park will bring together a short board of the Chong Mao business, and together with the Metro Line 13, it will become a more rapid development project in the West Coast business circle.

In order to stand out from the numerous commercial projects around the world, Rong Chuang Mao is a commercial body combining Wen and tourism, creating a series of theme blocks such as four seasons constant temperature indoor water park, indoor suspension roller coaster theme park, light and shadow market and so on.

However, this year, Huangdao district will also open two major projects, such as Yong Wang Meng le and Hongxing International Plaza, which will continue to maintain the status of the leading force.